The challenge for this design was to repackage and relaunch Latin America’s Diamonds Fragrance Collection with the addition of two new product offerings. The goal was to evolve the look and feel of the collection into a more sophisticated space. The mood needed to be modern and feminine with the ability for one fragrance to seamlessly flow into the next as if we were given a glimpse into “her” life. The fragrance story moves from lighthearted and charming to romantic and lovely to mysterious and magnetic, which helped inform the color palette. Classic printing techniques and understated typography culminate in a package that feels timeless and upscale.
Scope. Rebranding, Logo Design, and Packaging Design Client. Mary Kay