Scope. Packaging Design and Accessory Design
Client. Mary Kay
Client. Mary Kay
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6df96622f9bfc4ae079539b4441a2288/0a4adc6e-30ea-4dda-a428-bcba0eba6719_rw_1920.jpg?h=a762843f15dd6d638a02116c4274e8ba)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6df96622f9bfc4ae079539b4441a2288/85b1f7b0-81be-4093-99de-eecf71d4d0bb_rw_1920.jpg?h=34f7153f96d86fd25847ba1d58993bb6)
2017 Spring | Summer Trend Collection Ever-illuminating light is the focus of this collection. From luminous ombré effects to highlighter hues, light is used as a form of art, bouncing and refracting off geometric shapes. The secondary packaging is designed with a pearlescent and spot-gloss UV coating to accentuate the color palette. The iridescent cosmetic bag plays up the light effects with its unique shape and chunky rose-gold hardware. Collaboration with the global brand team was integral for the success of this collection. Every detail was thoughtfully considered: trend focus, color palette, shade, component selection, design, and fabrication.