Scope. Concept, Art Direction, and Gift Card & Carrier Design
Illustration. Melissa Ybarra
Client. JCPenney
Illustration. Melissa Ybarra
Client. JCPenney
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6df96622f9bfc4ae079539b4441a2288/4fa017e3-936c-4329-b85c-62de7387a672_rw_1200.jpg?h=875a4df32ac939a0f32c8f69b82d9d9b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6df96622f9bfc4ae079539b4441a2288/2ea5cbfe-22fd-4982-bdc7-f82f526e3fb7_rw_1920.jpg?h=fe28c48988ff5ebc9d345d01db962f29)
Spice up the holiday with this ”Seasoned Greetings” limited-edition stocking-stuffer gift card. It comes with three popular holiday spices and recipe cards for sharing. The design features custom typography and hand-drawn illustrations, bringing warmth and whimsy to the packaging. For easy storage, the recipe cards are housed in a die-cut sleeve hidden within the gift-card carrier.