Scope. Concept, Art Direction, and Gift Card & Carrier Design
Illustration. Melissa Ybarra
Client. JCPenney
Illustration. Melissa Ybarra
Client. JCPenney
Seasoned Greetings
Spice up the holiday with this ”Seasoned Greetings” limited-edition stocking-stuffer gift card. It comes with three popular holiday spices and recipe cards for sharing. The design features custom typography and hand-drawn illustrations, bringing warmth and whimsy to the packaging. For easy storage, the recipe cards are housed in a die-cut sleeve hidden within the gift-card carrier.