Scope. Marketing Collateral, Photo Art Direction, Packaging Design, and Website Design
Client. Asgi Shoes
Client. Asgi Shoes
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6df96622f9bfc4ae079539b4441a2288/f32a8644-2788-415d-9224-2aa30316f1f0_rw_1920.jpg?h=40496a0f5905ffa06b03f276470d6d43)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6df96622f9bfc4ae079539b4441a2288/97071daf-fd4f-421e-b883-6d16a693669c_rw_1920.jpg?h=2c99df2a641aca5904b7122b4909bde0)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6df96622f9bfc4ae079539b4441a2288/565964d1-c01a-466b-bd1f-810deaaa6add_rw_1920.jpg?h=4b31b76176eacb246f0f371473978ab4)
Asgi revolutionized the footwear industry by merging fashionable shoes with orthopedic-based comfort. The main feature of Asgi shoes is their Soleplex technology, a three-part comfort system used in all their designs. The challenge was to make the science and innovative technology behind the shoes look sexy.